REVEALED: Premier League will NOT play top flight matches abroad – but clubs are discussing how to make preseason games overseas ‘more meaningful’ to attract new fans in US, Brazil, China, India and Indonesia

- Advertisement -


  • Premier League shareholders are understood to have met in London last week
  • They are keen to increase the reach of competition in foreign markets
  • The US, China, Brazil, India and Indonesia are believed to be major targets.
  • But sources say the plans will not include competitive Premier League matches overseas, such as the ‘Game 39’ that was proposed 10 years ago.

- Advertisement -

Premier League chiefs are in discussions about playing more ‘meaningful’ matches overseas as part of the top-flight pre-season.

The clubs met last week and one of the issues for discussion was how to increase the reach of the Premier League and attract more foreign fans.
The discussion is part of a strategic review, which includes using pre-season summer games to quell the appetite of new audiences.
Currently, clubs choose to play in different competitions or countries during the pre-season. One option, SportsMail understands, could be to offer Premier League pre-season competition, although talks are at an early stage.
There are no plans and clubs have been asked for preliminary feedback on how to develop the Premier League market.

advertisement

Premier League chiefs have reportedly met to discuss playing preseason matches abroad

Shareholders deemed eager to compete in new overseas markets

- Advertisement -

Shareholders deemed eager to compete in new overseas markets

According to strongThe league’s shareholders met last week at the luxurious Landmark Hotel in Marylebone, London, to consider how they might target new fans in the US, Brazil, China, India and Indonesia.

A slightly larger pre-season tournament in the US could be the first step.

News of the talks sparked speculation about a return to the controversial concept of ‘Game 39’ proposed a decade ago by former Premier League chief executive Richard Scudamore, in which a competitive Premier League match would be played abroad.

The Athletic reported that a potential ‘roadmap for meaningful matches overseas’ was mentioned last week.

However, sources say it is ‘not about Scudamore’ and has no intention of playing competitive Premier League matches in other countries.

Scudamore’s ‘Game 39’ idea suggested adding additional round matches to the regular season at five different locations overseas.

The news comes more than a decade after former Premier League chief executive Richard Scudamore (pictured above) scrapped the 'Game 39' idea due to major opposition.

The news comes more than a decade after former Premier League chief executive Richard Scudamore (pictured above) scrapped the ‘Game 39’ idea due to major opposition.

England manager Gareth Southgate was the one who expressed doubts about 'Game 39'

England manager Gareth Southgate was the one who expressed doubts about ‘Game 39’

The club could earn around £5 million per match, but faced opposition or suspicion from managers including Gareth Southgate, Rafael Benitez, Roy Hodgson and Steve Bruce, and was banned by fans for prioritizing money over supporters. .

Eventually, it was dropped, with objections from FIFA, UEFA and the FA and concerns about how it could affect England’s 2018 World Cup bid.

However, Scudamore said in 2014: ‘It will happen at some point’.

However, the Premier League has taken the lead in looking at all aspects of its business as part of a strategic review launched last year.

Chief executive Richard Masters has insisted ‘nothing is wrong’. The Premier League is already the most powerful of the five biggest European leagues as a result of broadcast earnings and would like to secure that position for years to come.

The challenge is that media analysts widely believe that the ‘peak’ of the broadcast rights market has passed in 2018. The Premier League has largely bucked that trend so far, but will have to expand it if it is to achieve further growth in revenue. market ahead.

TV deals boost Premier League wealth and Dwarfs rivals
Federationaverage broadcast
revenue per club
% Club Revenue
Premier League£143.3 million53%
league£66.6 million42%
Bundesliga£60.3 million34%
a league£54.0 million47%
league 1£31.1 million37%
Source: UEFA Benchmarking Report 2020

.

- Advertisement -
Mail Us For  DMCA / Credit  Notice

Recent Articles

Stay on top - Get the daily news in your inbox

Related Stories