- Premier League shareholders are understood to have met in London last week
- They are keen to increase the reach of competition in foreign markets
- The US, China, Brazil, India and Indonesia are believed to be major targets.
- But sources say the plans will not include competitive Premier League matches overseas, such as the ‘Game 39’ that was proposed 10 years ago.
Premier League chiefs are in discussions about playing more ‘meaningful’ matches overseas as part of the top-flight pre-season.
Premier League chiefs have reportedly met to discuss playing preseason matches abroad
Shareholders deemed eager to compete in new overseas markets
According to strongThe league’s shareholders met last week at the luxurious Landmark Hotel in Marylebone, London, to consider how they might target new fans in the US, Brazil, China, India and Indonesia.
A slightly larger pre-season tournament in the US could be the first step.
News of the talks sparked speculation about a return to the controversial concept of ‘Game 39’ proposed a decade ago by former Premier League chief executive Richard Scudamore, in which a competitive Premier League match would be played abroad.
The Athletic reported that a potential ‘roadmap for meaningful matches overseas’ was mentioned last week.
However, sources say it is ‘not about Scudamore’ and has no intention of playing competitive Premier League matches in other countries.
Scudamore’s ‘Game 39’ idea suggested adding additional round matches to the regular season at five different locations overseas.
The news comes more than a decade after former Premier League chief executive Richard Scudamore (pictured above) scrapped the ‘Game 39’ idea due to major opposition.
England manager Gareth Southgate was the one who expressed doubts about ‘Game 39’
The club could earn around £5 million per match, but faced opposition or suspicion from managers including Gareth Southgate, Rafael Benitez, Roy Hodgson and Steve Bruce, and was banned by fans for prioritizing money over supporters. .
Eventually, it was dropped, with objections from FIFA, UEFA and the FA and concerns about how it could affect England’s 2018 World Cup bid.
However, Scudamore said in 2014: ‘It will happen at some point’.
However, the Premier League has taken the lead in looking at all aspects of its business as part of a strategic review launched last year.
Chief executive Richard Masters has insisted ‘nothing is wrong’. The Premier League is already the most powerful of the five biggest European leagues as a result of broadcast earnings and would like to secure that position for years to come.
The challenge is that media analysts widely believe that the ‘peak’ of the broadcast rights market has passed in 2018. The Premier League has largely bucked that trend so far, but will have to expand it if it is to achieve further growth in revenue. market ahead.
revenue per club
|% Club Revenue|
|Premier League||£143.3 million||53%|
|a league||£54.0 million||47%|
|league 1||£31.1 million||37%|
|Source: UEFA Benchmarking Report 2020|