Rivian is no Tesla. That’s exactly what these buyers want

- Advertisement -


But there is a segment of the market that wants an electric car and is particularly put off by Tesla’s lineup, both by its CEO and, in some cases, by. This could prove to be a boon for one of his rivals.

Vehicles are a better fit for the outdoor lifestyle, and they look more With traditional, squared styling and a rugged appearance, he says. Many Rivian enthusiasts said they soured on Musk, particularly his tweets, and identified himself more with Rivian’s low-profile CEO, RJ Scaring. Some said Rivian’s environmental focus seemed more conscientious, and that its mission was more focused on people than Tesla and Musk.
- Advertisement -

“I don’t really like the jerk CEO,” said Carter Gibson, who does off-road and snowboarding in California. It turns me off the product, and has ordered the Rivian to replace his Toyota 4Runner.

Some electric vehicle enthusiasts say their views on Musk have changed over the years. They point to the time Musk called a rescue worker in Thailand a “pedo man”, as well as his notes about tesla share price who have investigated the Securities and Exchange Commission And a reprimand. (Musk has even made fun of the SEC.)

“Sometimes Musk can come across as a Bond villain or something, RJ doesn’t give me those vibes,” said Stephen Heineken of Montgomery, Alabama, who drives a Prius today and ordered the Rivian R1s. Have given.

advertisement

Scaring, who holds a PhD in mechanical engineering from MIT, founded Rivian in 2009, and over the next 12 years the company has been diligently set about turning itself into a real, full-fledged automaker before selling a single car.

The company purchased a former Mitsubishi manufacturing plant in Bloomington-Normal, Illinois in 2017. Rivian has raised $10.5 billion from tech and automotive titans Amazon and Ford, respectively, since 2019, and inked a deal with Amazon for 100,000 delivery trucks.
But Rivian’s success isn’t guaranteed. It’s too small to build brand loyalty or a nationwide network to service your vehicles. He also has to prove that he can mass-produce vehicles at a profit, a challenge Tesla has already survived, though not without hiccups.

Tesla did not respond to a request for comment and does not generally engage with professional news media.

- Advertisement -

a true electric truck

Denver real estate agent Matt Thomson says he spends up to $700 a month on gas for his GMC Sierra, taking clients to look at homes or pull their horses. He said that he is tired of needing to change the oil every other month.

Thomson says he’s not typically a risk-taker or an early adopter. But he has placed a pre-order for Rivian’s pickup truck, the R1T, and his wife has a pre-order for the company’s SUV, the R1S.

Thomson said he waited eight years to build a truck like the Rivian. He realized that Tesla’s vehicles were not a good fit. Tesla’s Model X may only weigh 5,000 pounds, and Thomson is not interested in the distinctive, boxy styling and sharp lines of Tesla’s Cybertruck, which has been both praised and mocked.

“When we come to a horse show now you’ve got [Ford] F-150s, you have GMC Sierras, [Chevy] Silverados and that’s it,” Thomson said. “You just want to kind of mix.”

Andy Crews, who lives in the San Francisco Bay Area, said he always loved his dad’s pickup, but felt guilty for getting it just 12 miles per gallon. He hikes or runs on the trails every day, and is waiting for an electric pick-up, he said. Crews said he loves Tesla and has owned a Model S since 2013, but doesn’t want Cybertruck.

“It’s made of terrible steel,” Crews said, “but it looks ugly.”

“It’s actually a very practical vehicle, if there’s an apocalypse,” he said.

Rivian, on the other hand, sells itself as a worldly, adventure-focused company. have scarring said That the company’s mission is to “inspire people to do more of the things they love, while minimizing our impact on the planet.”

Rivian’s paint colors have names like Glacier White, Jungle Green and Compass Yellow. The company offers the option to purchase a tent mounted on top of its vehicles, and it sells specific mounts for bikes, snowboards, skis, kayaks, and surfboards. Traditional automakers such as Ford, GM and Subaru offer similar attachments; Tesla does not.

The new normal: How a Midwestern city got swept up in the electric vehicle boom

“Rivian has thought more than Tesla about who’s driving it, what they’re going to feel when they’re driving it and what they’re going to do,” said Ryan Michael McCarthy, who owns describes. Not a pickup truck. He wants Rivian’s truck because it feels so functional: It has a $5,000 option for a tiny kitchen that pops out from the side of the vehicle, complete with a stove, sink, and utensils.

McCarthy, who lives outside Chicago, said he liked watching videos of Rivian. employee test Vehicles in minus -40 degrees attracted him.

“They feel like a family,” McCarthy said. “You feel like you want to be a part of them and their culture.”

New Jersey resident Matt Bowen, who describes himself as a “frozen millennial,” said it’s rare to see a company that seems to care as much about its customers as the product. He was impressed by the gifts Rivian sent to some future customers, including a . was also involved welcome package for a puppy, And its Environment and community participation.

“It’s a whole mission and I love that,” said Bowen, a father who lives on a farm and who has pre-ordered a Rivian SUV. “We are delighted that there is an alternative to the Model X that suits more of our needs, and I think will fit better with our lifestyle and our philosophy.”

Rivian's first production vehicle for customers leaves its Illinois factory.
Crews said he thought Rivian was trying particularly hard to fight global warming. he pointed Rivian’s Pledge That its exclusive charging network for its vehicles will be powered by 100% renewable energy.
Tesla is said many times since 2012 That its supercharger network will be powered only by renewable energy. a tesla employee Allegedly Last April said that the network would be all renewable by the end of the year. (The employee’s statement is no longer available on LinkedIn.)

Overpromising and under-delivery?

Renewable energy is one of many cases where Rivian pre-holders felt Tesla promised more and delivered less. Another example he cited is Tesla’s Autopilot and “full self-driving” technology, which has been repeatedly delayed.

Of course, there’s a risk that Rivian itself will promise more and deliver less. It has previously delayed deliveries of its vehicles, and the road to full-rate production could inevitably come with its own set of challenges.

University of Maryland business school professor David Kirsch said Rivian’s team, products and investors all look promising, but there’s no guarantee it will live up to expectations. The Rivian is the first to hit the market with a modern electric pick-up, but it remains to be seen how much demand there is for electric pick-ups.

Rivian also has to prove that it can profitably mass-produce vehicles. There is always uncertainty for new automakers while moving from batch production to mass production. Costs could add up, which could cut into Rivian’s profits, or wipe them out entirely.

“The Rivian is being priced as if it has already crossed the production hell moat,” Kirsch said of reports that the Rivian is being priced as much as Ford or GM. “It may take a lot of time or money, or they may run out of time and money.”

Provided Rivian can manufacture on a large scale, it also has to show that it can adequately support and service its trucks after sales, something that Tesla has struggled with at times.

Karl Breuer, executive analyst at iSeeCars.com, said, “You look at concept images of a car, you get excited. You see a feature to make it, you get excited. You see the production version and more. Gets excited.” “But it doesn’t make any sense once a person buys a car.”

.


Credit : www.cnn.com

- Advertisement -
Mail Us For  DMCA / Credit  Notice

Recent Articles

Stay on top - Get the daily news in your inbox

Related Stories