A young girl who looked up to her mother and became a viral meme sensation, known as “Side-Eye Chloe,” is now selling the original photo behind the meme for thousands of dollars.
Chloe Klemm, now 10, was just two years old when her mom caught her worried reaction as she filmed telling her daughters they had earned a surprise trip to Disneyland.
The nearly three-minute video, which was uploaded to YouTube by mother Katie Klemm in 2013, has garnered millions of views. However, Chloe’s buck-toothed eye for her mother went viral and became one of the most used memes on the internet.
Now, the original picture of the video, which sparked the meme, is being sold as non-fungible tokens (NFTs).
According to the BBC, Chloe and Ms Clem have decided to raise funds by selling the original image as an NFT, with bids starting with 5 Ethereum, a form of cryptocurrency that is worth around $15,000 (£11,000). .
NFTs are a unique digital asset that provides proof of ownership and can be bought and sold like cryptocurrencies. It has emerged as a way to earn money by selling digital artwork, music or any virtual content as a value.
In addition, NFTs also provide sellers with copyrights on their content.
Ms Klemm said in an interview with the BBC that the decision to raise funds using the NFT route was a “no brainer” when she explored the alternative.
“It’s a great opportunity, especially if there’s a Chloe fan out there who loves this meme they’ll own it. Even Chloe has said ‘it’s great’ – to say it It’s a normal 10 year old thing,” Ms. Clem said.
His 10-year-old daughter already has a huge following of the person and the story behind the viral meme. Chloe has over 500,000 followers on Instagram, where she posts regular updates.
Ms Clem said the original video she uploaded has been viewed over 20 million times and that even eight years later, she still gets memes with Khloe’s face.
“I opened Tumblr and there were just pages and pages of Chloe’s face,” Ms. Clem said. “It was so weird, so overwhelming. I had my family, friends send me these memes – even today they send me memes of Chloe that they see on the internet.”
Ms Clem said Chloe wants to buy a horse with the money she has raised, but will instead use it to help pay for her education. “Chloe is like, ‘I’d like to buy a horse, I’d like to build a Walt Disney World,’ but I’d like to put him through college,” she said.
“Side-Eye Chloe” isn’t the first internet sensation to raise money from a viral meme using NFTs.
Earlier, the woman who went viral smiling in front of the burning house sold the original picture from the meme as NFT. Zoe Roth, who became known as the “disaster girl” after she went viral, raised $500,000 (£366,247) via NFT.
Credit: www.independent.co.uk / NFT