For many UK companies – even large and established ones – the prospect of advertising on TV can be daunting. There’s a general belief that TV is only for the big boys – brands that have at least two million spent on creating ads and buying airtime.
Space City has tried to change that. Since 1992 it has been producing cost-effective TV advertising for a wide range of companies, including many that are using the medium for the first time.
It pioneered new ways of creating advertising for a relatively modest budget without sacrificing production costs.
To put this into statistics, in a world where the average UK TV ad costs around £180,000, Space City produces ads that are mainly in the £20,000 to £80,000 range.
The company was founded by former BBC Current Affairs producer Victor van Amerongen and TV Signature Tunes composer Amanda Alexander.
It has grown steadily over the years and is now ranked 27th Campaign Top 100 UK advertising agencies in 2020 with annual billings of £52 million.
Space City has been based in Hammersmith, West London since its inception, although it now also has an office in Manchester. Investment in its facilities has been one of the key ways it has managed to cut costs of production; The company now has three 4K edit suites, a recording studio, a casting studio, and extensive in-house graphics capabilities.
A large proportion of Space City commercials are DRTV (direct response) or BRTV (brand response), meaning they include some sort of mechanism to generate immediate contact with viewers. Typically the call-to-action would be to visit the company’s website, download the app, answer by text, or place a call.
This accountability means that most ads can be carefully tracked to determine how well they are working, including the number and quality of responses, which in turn give the advertiser their cost-per-view. Provides information on feedback (CPR) or return-on-investment. ROI).
Space City’s clients include many well-known brands, including Alzheimer’s Society, British Heart Foundation, British Seniors, Emerald Waterways, Greater Anglia, Karcher, Kenwood Travel, Palmers, Post Office, RSPCA, Scope, Unilever, Villa Plus, Virgin Experience Days and vouchers.
The company advertised for the first time for a price comparison website, confused.com, It has also produced many memorable music jingles, including tunes from Moonpig and GoCompare.
Space City provides advertisers with a complete script-to-screen service. Based on the brief, the creative team will formulate a number of script ideas and advertising concepts. Once the ad is created, they will take care of all aspects of filming, including casting, wardrobe, location rentals, crew sourcing, post-production editing, voiceover recording and music composition.
So, if you’ve thought about a TV commercial but haven’t taken the plunge yet, why not give Space City a call now?
Get your business featured on TV with an affordable TV ad from space city
originally published on business reporter
Credit: www.independent.co.uk /