SPORTS AGENDA: Manchester United are set to modernise Old Trafford by revamping their South Stand… while Steve Bruce enjoyed The Tina Turner Musical despite facing the sack

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  • Man United planning to seek architects to modernize Old Trafford
  • Steve Bruce enjoys music after Newcastle United takeover
  • The IOC issued a statement opposing a Football World Cup every two years.

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Manchester United will soon begin the search for a master architect to modernize Old Trafford. The club has often been criticized by fans for its lack of improvements, although they say they have spent more than £20 million on the ground and training headquarters this summer alone.

An appointment is imminent to see Carrington, with the stadium ready to follow. The focus on Old Trafford will be the Old South Stand and the challenge will be whether the adjacent railway line stands up to any expansion plans.

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The winning architect may have had to get creative – the club is eager to modernize, but also preserve the history and heritage of the land. ‘Significant investments and upgrades’ have been promised.

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Manchester United ready to hire architects to modernize Old Trafford

Tina makes Bruce happy

Steve Bruce ended the whirlwind week of the Newcastle takeover with a trip to the West End to see The Tina Turner Musical. Witnesses said the Toon boss was out of his seat dancing to Tina’s songs – and with the prospect of a £8m payout, who can blame him?

That said, with his club being the richest in world football, Bruce may well feel that Newcastle don’t need another hero – at least in the dugout.

Newcastle boss Steve Bruce going for £8m pay-off as he faces the sack

Newcastle boss Steve Bruce going for £8m pay-off as he faces the sack

EFL coaches are on a road to trouble

Premier League sides still have to carry two coaches to matches instead of one, with a lack of vehicles and drivers weighing down the league.

In fact, the paucity of lorry and van drivers – and the lucrative roles now available – has seen some coach drivers depart for delivery firms, which is not helping the situation.

Molongo makes an impression

He has yet to set the world up for his handling of football’s dementia crisis, but new PFA chief executive Mahta Molongo was described as ‘very impressive’ when he played his first face-to-face. gave a presentation to the officials of the EFL clubs during. Covid hit since face meeting.

The event was held last week in Walsall.

IOC landed for World Cup

In a highly unusual intervention, the International Olympic Committee (IOC) on Saturday came out with a detailed statement calling for football’s World Cup to be staged every two years.

Veteran IOC watchers were shocked when the statement cited Formula One as an example of a sport that would be affected by such a move, noting that the IOC has always been involved with motor sport in any way. Strongly opposes collusion.

It all made for an awkward online press conference after the IOC Executive Board meeting during questions on the human rights protests robbed at the torch ceremony in Olympia, Greece today, ahead of the Beijing Winter Olympics in February.

Arsene Wenger has been a strong supporter of holding the World Cup every two years

Arsene Wenger has been a strong supporter of holding the World Cup every two years

pressure to bring back the old press

UEFA and the Premier League are face-to-face over the reopening of press conference rooms.

In Europe they want a return to pre-pandemic measures, where managers can see the whites of their interrogators’ eyes, instead of the conferences being held on Zoom, which the Premier League is still in favor.

The UEFA victory will be music to the ears of some journalists. They are becoming frustrated with a small number of top-flight clubs whose overzealous press executives prevent them from asking follow-ups as soon as they ask their question.

Others, with a reputation for asking tough questions, have wondered if they are being overlooked while putting up their digital hands to no avail.

With VAR continuing to ruin football, it is perhaps no surprise that PGMOL, the match officials body, has appointed a new head of communications.

Ben Campbell plays the role as he kicks off the new year at West Ham. Experience working for an organization where many of the people involved are not necessarily popular with the public can be an important skill to be recognized by recruiters.

Slade leads legal action over personal data

Sports Agenda reported last Monday how more than 850 football players are threatening legal action against gaming, betting and sports data companies for their alleged illegal use of personal and performance information.

The group is led by former Cardiff manager Russell Slade and proceedings may not be a million miles away. Meanwhile, new players’ contracts are set to introduce a ‘data clause’ to protect against such abuse.

Former Cardiff boss Russell Slade leads a group threatening legal action over the use of personal data in football

Former Cardiff boss Russell Slade leads a group threatening legal action over the use of personal data in football

Apple takes a piece of the Premier League

A fortnight ago, this column revealed how the creator of Apple smash hit Ted Lasso wanted to pay the Premier League for the use of some of his assets. A deal has now been agreed but it may also be revealed that Apple has paid West Ham £110,000 for the use of its ‘intellectual property’.

Viewers of the show, which sees an ex-American football coach running the fictional AFC Richmond, can expect to see the Hammer feature heavily in the coming season—all the way to a thrilling, impossible climax.

Fears about vaccine passport

Top-flight clubs are gearing up for a new Covid crisis, with concerns the government may soon tell them they can only allow supporters who have been double-pocketed in matches.

Insiders fear each game will present a ‘logistic nightmare’ with thousands of checks required before it.

Chelsea are one of the few who will be in a strong position given their current outlook, which is stronger than many rivals. Just last week, the Premier League gave new guidance for fans to be ready to show their status on the NHS app.

Premier League clubs fear fans may need two jabs to get to games too soon

Premier League clubs fear fans may need two jabs to get to games too soon

Spurs’ social media chief jumps

Another departure from Tottenham, with social media lead Craig Rodhouse jumping ship to join Premier League productions.

In recent times the club has seen heads of marketing, retail and legal advisory, with comms head Simon Feldstein, who had been at Spurs for 15 years.

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