- ‘Ridiculous No55 Lobster & Crab Butter’ costs £95 and comes with a butter dish
- Produced by Sublime Butter, a family-run business in Richmond, West London
- Won three stars at this year’s Great Taste Awards.
A British butter, which costs around £100 a pop, has been recognized as one of the world’s finest foods.
‘Ridiculus No. 55 Lobster & Crab Butter’, flavored with British Isles Lobster, Devon Crab, Caviar, Lemon and Fennel, was one of the products to win three stars at this year’s Great Taste Awards.
Premium Butter is produced by Sublime Butter, a family-run business based in Richmond, West London.
Instead of coming in a regular tub, the spread is sold for £95, with its limited-edition butter dish handmade in Italy.
‘Ridiculous No. 55 Lobster & Crab Butter’ (pictured), flavored with British Isles Lobster, Devon Crab, Caviar, Lemon and Fennel, was one of the products to win three stars at this year’s Great Taste Awards.
Instead of coming in a regular tub, the spread is sold for £95, with its very own limited-edition butter dish, handmade in Italy (pictured)
The Guild of Fine Foods (GFF), which hosted the awards, said it has received 14,113 entries from 108 countries this year.
The event brings together 350 experts, including chefs, retailers and culinary critics, who must taste each product.
Company founder Chris Meier said: ‘The Great Taste Awards are like the Oscars of food.
‘Since we’ve won three stars, we’ll be gearing up for the Gold Fork Awards to be held in a couple of weeks, so fingers crossed.
Premium Butter is produced by Sublime Butter, a family-run business based in Richmond, West London. pictured, limited-edition dish
‘It’s ridiculous in name and in nature, because we spared no expense on ingredients. It’s like our own Willy Wonka category.’
The ridiculous No55 joins a select group of mouth-watering spreads, including chian tangerine spread made in Tavros Attica, Greece, and raw stingless bee honey harvested in Singapore.
One judge said: ‘You can tell that butter is good when you want to sit there and eat a spoonful of bread or biscuits to go along.
‘This is such an exciting, innovative product. The butter has been whipped thoroughly to give an amazing mouth feel.
‘Fennel comes with sophistication as does the citrus and generous pieces of shellfish add to the overall luxury.’
By the end of August, the judges had to taste each one before casting their vote.
Another judge said: ‘The taste is delicious, the butter melts and fills the mouth with the taste of shrimp and crab. The sweetness goes away with a touch of lemon.
‘This butter is a harmony of seafood flavors with good quality butter, and the seasoning is balanced.
‘Fennel can very easily become unscented with its distinctive flavor, but when carefully monitored, the overall butteriness is just irresistible.’
The honor is expected to boost sales for the small company, which supplies high-end butters through agricultural shops and more than 50 butchers in the capital and beyond.
Mr Maier commented: ‘I made Sublime in 2019, but it’s been a few years in the making.
‘I ran a steak club for the past 12 years and I picked up that despite all the great steak restaurants and great meat, not a lot of condiment has developed.
‘Popular sauces like peppercorns tend to overpower the flavor, so I wanted to make something different.
‘I hired a chef and we made some flavors and then we made flavored butter and had a eureka moment. We couldn’t believe no one had actually done this before.’
The company expects that their success will have a halo effect on all of the company’s products.
Some of these are more wallet friendly, like a 90g pack of Sublime Truffle and Parmesan Butter which costs £4.25.
Each Great Taste Award winning product is capable of displaying a distinctive black and gold logo, a stamp of excellence recognized by retailers and consumers alike.