‘Squid Game’ director says audiences are “warming up” to foreign languages

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“If there’s good content, there’s a global audience waiting to see it”

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squid game Director Hwang Dong-hyuk talked about how audiences are starting to open up to the idea of ​​watching shows in other languages.

  • READ MORE: ‘Squid Game’ Review: Child’s play turns deadly in scathing critique of late capitalism
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In a recent interview IndieWire, Hwang shared how streaming services like Netflix have made it easier for foreign language filmmakers to release their work internationally. He compared it to “older media”, such as theater and television, which had too many “obstacles”.

“Previously, with older media, when filmmakers from one country wanted to go to another country to get their film, there were a lot of constraints with time and language,” Hwang said. “For example, if it’s a Korean film that’s hitting the US market, we’re going to have to go to film festivals and find a distributor in the US.”


Hwang then noted how the proliferation of “streaming services and YouTube” has given content creators and filmmakers the “infrastructure” to take their works internationally. “I think now, if there is good content, there is a global audience waiting to see it,” he said.

However, the director notes that language barriers may still be a barrier for some viewers, although he believes that will go away with time: “The only potential problem left is the language barrier. Maybe, but I think people are heating it, too.”

and it seems squid game There is certainly evidence of Hwang’s feelings. During an appearance at the Code 2021 conference, Netflix co-CEO and chief content officer Ted Sarandos spoke about the show’s popularity and impact last month, saying that “there’s a very good chance it’s going to be our [Netflix’s] Greatest show ever”.

Despite the unavailability of Netflix in China, the Korean drama is also gaining traction in the country, with the social media platform Weibo recording more than 1.7 billion mentions as of October 4.

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