‘Squid Game’ helps Netflix lure new subscribers worldwide

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“More than 142 million member families” have watched the series so far

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netflix hit series squid game This has helped the streaming platform to pick up millions of new subscribers across the globe.

  • Read more: Are you not having fun? as squid games and poor screen play items
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Netflix reported Tuesday (October 19), per Korea Timeshandjob It saw 4.38 million new customers worldwide in the July to September period, bringing the worldwide total to 213.6 million. That figure is well above the 3.86 million new customers Wall Street analysts had estimated, according to data from Refinitiv.

The increase in global Netflix sign-ups coincided with the release and rapidly growing popularity of the South Korean survival series squid game, Which premiered as a special on the stage on 17 September. The streaming platform also noted that “more than 142 million member families” have watched the series so far.

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The sudden surge in subscribers comes after a slowdown in sign-ups in the first half of 2021, despite Netflix subscriptions seeing massive growth last year due to the COVID-19 pandemic.

however, as CNBC, noted that only 70,000 new subscribers to Netflix came from the US or Canada, further demonstrating the company’s stalled growth in the North American region. The publication cites this as the reason why Netflix has started venturing into video gaming.

earlier this week, bloomberg told that success squid game has generated US$891.1million in “Impact Value” for the company, a metric Netflix uses to measure the performance of titles.

During thisMILF squid game After reaching 111 million fans worldwide, Netflix’s biggest series ever has just launched. According to the streaming giant, it has topped the Netflix charts in over 94 countries, including the US and UK.

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