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White slip-on shoes are becoming a hot commodity as they become wildly popular South Korean survival drama”squid gameSneaker maker VF Corp has reported a marginal increase in demand for its Vans brand.

The series, which became a global sensation and the No. 1 program on Netflix, featured hundreds of cash-strapped players competing in hyperviolent games in shoes resembling Vans’ all-white slip-ons.

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Netflix sued after ‘Squid Game’ release increased traffic to Korean Internet provider

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“We saw a nice spike — well, I’ll call it a small spike, but I promise it’s not a damned annual event,” VF Chief Financial Officer Matt Puckett said Friday. To build on the connection of the van pop culture.

Netflix’s ‘Squid Game’ Wins South Korea in Most Googled Currency Category

VF Corp missed Wall Street estimates for quarterly revenue and profit on Friday due to global supply chain disruptions and production cuts in Vietnam.

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The “Made in Korea” green tracksuits and pink boiler suits worn by characters on the show have proven to be a pre-Halloween bright spot for the South Korean apparel industry struggling during the health crisis.