Cardi B, Michael B. Stars like Jordan, Daniel Levy and more appear
One of the most popular parts of the Super Bowl is advertising.
Sure, football is fun and halftime shows are entertaining, but among those things the advertising segment is known for multi-million dollar commercials with celebrities, jokes and more.
This year, some of the big game’s general advertisers chose to divert their funds elsewhere rather than to another business, but that didn’t stop other companies from churning out higher-quality s.
Take a look at some of the best Super Bowl commercials of this year:
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Amazon: “Alexa’s body“
Amazon’s Alexa has made several appearances in advertising since its inception, and now, it has become an upgrade.
The ad showcases the voice assistant’s circular shape and features a woman who imagines that her new Alexa features the voice and body of actor Michael B. Jordan, who happily meets the woman’s requests, which clips throughout In becomes erotic and sensual.
“It pushes the sensuality, weirdness, fantasy element,” said Mark DiMasimo, creative head of marketing agency DiMacimo Goldstein. “It’s just culturally right for a time when people get stuck at home together without a lot of turns.”
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Bud Light Seltzer Lemonade: “Last year’s lemons“
A group of friends reflect on “a year of lemons” by 2020, recalling a literal fall of citrus yellow fruit, Which causes chaos At a party, a wedding, at the airport and even a baseball sports stand is complete with cardboard cutouts.
“You know what they say,” a friend says, as he grabs a lemonade salter, “when life gives you lemons -“
“We know Mark,” he says, another conjecture.
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Cadillac: “Edgar shisorhands“
Cadillac takes on the classic tale of “Edward the Scissors” with a twist focusing on Edward’s son Edgar, who struggles to adjust to life with his scissors-hands.
Viewers watch Edgar struggle when he defends a football and seizes a bus stop cord. He then tries out Cadillac Lyric’s “Hands Free Super Cruise” feature, which lets you make small hand contact.
The film’s original star, Winona Ryder, also appears.
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Chatos: “It wasn’t me“
Cheetos tapped some big-name talent in this year’s ad for married couple Mila Kunis and Ashton Kutcher, as well as reggae legend Shaggy.
Kutcher, 42, in the ad, is constantly asking Kunis if he is eating 37-year-old Chetos Crunch Pop Mix, to which he replies – known for the song of the same name, on Shaggie’s advice – “This is me was not “
“Good that has worked for the first time ever,” Shagi calls for the phrase after Kugir.
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Dr. Of squash Natural soap for men
This year there are more than 20 first-time advertisers, but most are indifferent and clinging to celebrities to stand out. Dr. Squatch, a small direct-to-consumer soap and personal care brand, is one of the few to embrace weird humor.
The tongue-in-cheek advertisement shows a man passing through the woods explaining why Dr. Squatch’s natural soap is the perfect choice for the modern man, who “opens jars of pickles” and “lets his daughter braid his hair.”
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General Motors: “No way norway“
GM recruited comedy icon Will Ferrell to tell viewers that “Norway sells more electric cars per capita than America,” before insisting that it pierce through a globe That he would not stand for it.
Farrell then ventured into electric vehicles worldwide with “Saturday Night Live” star Kenan Thompson and “The Farewell” star Akwafavina.
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Inspiration 4: “join us“
Certainly for the first time in Super Bowl history, an advertisement for Inspiration 4, a SpaceX supported all-civilian space mission, gives viewers a chance to join the mission.
The ad features shots of SpaceX’s astronaut uniform in space to the tune of “Twinkle, Twinkle, Little Star” and is directed by Bryce Dallas Howard.
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M&M: “Come together“
M & M’s big game spot consists of a montage of people offering a bag of M&M to apologize to one another, showing off crimes such as a gender reveal and a seat on an airplane. Have to kill
“I promise I won’t eat any of your friends”, “Shits Creek” gives Daniel Levy a breakout for a pair of animated candies, though he acknowledges that “it could happen once.” “
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Squarespace: “5 to 9“
The website creation and hosting company asked Dolly Parton to rewrite the song of her classic aud to pay for the day of work, “9 to 5”, in exchange for “5 to 9” to workers working on her own business Asked for
The ad sees the creators dance as they do their jobs, while Parton sings about “a website that deserves your dream”.
Uber eats: “Shameless molestation“
Over the last few months, Uber has been known for Eats Tap into big name talent Like Mark Hamill, Jonathan Van Ness and Simone Biles to promote their product, and now, Mike Myers and Dana Carrive have joined the family as their “Wayne World” characters.
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The commercials feature two striking jokes that “brazenly rely on a celebrity cameo” before panning for Cardi B, who encourages viewers to “eat locally”.
The Associated Press contributed to this report