Target Said Pop-Ups Worked With ‘Apple-Trained Target Technical Advisor’
Target said Tuesday that it will double the number of Apple pop-up locations at some US stores as it looks to capitalize on the crucial holiday shopping season.
The big-box retailer said a total of 36 stores will feature the “Apple at Target shop-in-shop experience,” up from the 17 locations already operational. Target said the pop-ups are staffed with “Apple-trained Target technical advisors”.
Nikhil Nair, Senior Vice President, Target, said, “The strength of our assortment of national and proprietary brands, the expertise of our team members, and the incredible value we offer, make Target an unmatched destination for electronics and accessories. ” “With Apple expanding into targeted shop-in-shop experiences, we’re expanding this even further.”
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Target launched the partnership at store locations last February. Pop-up features are displayed for core Apple products, which are also available on Target’s website. New shop-in-shop locations are located throughout Florida, Texas and Minnesota.
Target shares remained flat in trading on Tuesday. Apple shares were up about 1%.
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The expansion was announced just a day after Apple revealed the latest versions of its MacBook Pro laptop series, AirPod wireless headphones and HomePod mini speakers.