The return of Tata Safari is the start of a broad spectrum strategy woven around Tata Motors’ SUVs. The company hopes this will help regain the lost market share in the Indian market.
Fully arrange to meet high demand
Tata Motors’ passenger vehicle business president Shailesh Chandra did not disclose how many safaris were booked but assured that the company had made enough arrangements to meet high demand despite supply challenges. Tata Motors has asked the dealership to produce 2000 units per month, which will double the amount of Omega platforms to 4,000 units. It also includes 2000 units of Tata Harrier.
FY22 aims to achieve double digit market share
Tata Motors accounted for 5 per cent of the passenger vehicle market in FY 2019-20. The financial year 2020-21 has improved to 8 per cent so far. The company plans to double production in 2021-22 compared to the 2020-21 financial year. With the new models, Tata Motors aims to achieve double digit market share in the coming financial year. Tata Motors Safari was once the most popular SUV in the Indian market. Tata Motors has introduced a new safari to take advantage of the same popularity.
The search for partners for the PV business continues
Tata Motors is looking for partners for the passenger vehicle business. But they will continue to invest in future products. There is no wait to get a partner for this. Chandra said the partner will help drive the business forward but our focus is on how fast we can grow from the market. We will continue to invest to make sure our portfolio is fresh.