Astonishingly one in five people in the UK do not take any steps to protect their personal data, despite it being one of their biggest concerns.
According to YouGov polling conducted by Proton, misleading marketing campaigns, unreadable terms and conditions agreements, and similar issues have left customers unaware of exactly what personal digital information is being collected about them . Granthshala,
Consumer concerns include email scanning, with 90 percent saying they don’t want companies to engage in behavior, contact scanning (87 percent), and location tracking (79 percent).
Leaving financial statements unsecured was the most common concern for users (80 percent), followed by personal interactions via services like Meta (formerly Facebook), WhatsApp or Apple’s iMessage.
At least there were related online purchases, and the device IP address. Only three percent said they don’t care about keeping their personal data private.
The risk of exploiting this data was a concern for 90 percent of those surveyed, but that sentiment seems to change with age.
People aged 18 to 24 are three times more likely than those over 55 to feel indifferent to companies exploiting their personal data – with the suggestion that the younger generation, before the Internet, Those with little experience of the time, are more accustomed to the data practice of big technology giants.
People who take steps to protect their personal information online typically include rejecting marketing cookies, using two-factor authentication for social media and email accounts, an ad-blocking tool, and access to their browsers. Use the built-in private mode, which does not save browsing history, passwords, and cookies.
Historically, these steps have not been easy. Cookies may be marketed on some websites Quite challenging, and time consuming, to disable and may reject other users altogether if they cannot track them online.
The least-used tools are mostly those that rely on specialist software: privacy-focused search engines like DuckDuckGo, browsers like Brave, and email clients — like ProtonMail, provided by Proton.
“Privacy has become a priority for consumers. As it stands, the market is dominated by companies that regularly monetize privacy and users are left with an ultimatum: give up your privacy or modernize.” Disconnect from the world. But things are changing”, said ProtonMail chief executive Andy Yen.
“Over the past 12 months, hundreds of millions of people around the world have signed up for services where privacy is the default. The message for Big Tech is clear. Respect the privacy of your users, or they will move on to someone who who will do that.”
Credit: www.independent.co.uk /