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With Black Friday, just a day away, now is the perfect time to plan where you’ll be shopping.

Last week, WalletHub published a report that found which retailers have the best deals for the shopping holiday.


For its report, WalletHub analyzed nearly 5,000 deals from Black Friday ad scans from 21 of America’s largest retailers.

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Those retailers include Academy Sports+ Outdoors, Ace Hardware, Costco, Target, Sam’s Club, Overstock.com, Big Lots and Amazon — although Amazon didn’t provide WalletHub “all requested information for all of their Black Friday deals,” WalletHub said.

WalletHub divided the deals into nine product categories and found which retailers had the best deals across all of those categories.

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According to WalletHub’s findings, Macy’s is dominated by four categories: computers and phones, consumer electronics, consumer packaged goods and toys. Meanwhile, Belk got the best of discounts on Appliances, Jewelry and all other product categories.

WalletHub also found that JCPenney had the best discounts on apparel and accessories, while Office Depot and OfficeMax had the best discounts on furniture.

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To see the overall list, according to WalletHub, here are the best places to shop on Black Friday.

1. Macy’s

2021 average discount: 58.5%

2. JCPenney

2021 average discount: 57.6%

3. Belco

2021 average discount: 56.7%

4. Kohli

2021 average discount: 49.3%

5. Office Depot and OfficeMax

2021 average discount: 42.8%

6. Lenovo

2021 average discount: 40.3%

7. Nordstrom

2021 average discount: 33.2%

8. Walmart

2021 average discount: 31.6%

9. HP

2021 average discount: 31.3%

10. Large Lots

2021 average discount: 29.2%