The Irish app letting people take 3D videos on an iPhone

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Dozens of cameras surround the subject and record a 360-degree video, capturing its dimensions and volume. The different approaches are then combined to produce a digitized 3D image. Typically, the process is performed by technicians in a professional studio—both time-consuming and expensive.

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But that may be about to change, as Irish startup Wolograms has made the process available to anyone with an iPhone via its free app, Volu. Launched on the App Store in September and soon to be available on Android, it is the first content creation app capable of turning standard mobile video into augmented reality, Vologram says.

While the phone camera only captures video from one angle, the app uses artificial intelligence to approximate a person’s 3D shape and texture in areas that the camera doesn’t see. It uses algorithms that have been trained on thousands of human models captured in Vologram’s professional studio. It then converts the moving image into a hologram, or what the company refers to as a “Volgram.”


Users can then play with the vologram in creative ways, shrink or enlarge the shape and superimpose it on any background, add filters that change the transparency or color of the image, and so on in a standard video. Combine realities by adding virtual doppelgangers.

The company’s CEO and co-founder Rafael Pages says it aims to make augmented reality (AR) and virtual reality (VR) content creation available to the everyday consumer.

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“We wanted to create something that would enable anyone, not just professionals, to create content, play with it, share it,” he tells Granthshala Business.

growing interest

Volu is also meeting the growing demand for AR and VR content. a report from market research firm eMarketer It is estimated that in the United States alone this year, about 60 million people will use VR and more than 90 million will use AR at least once per month – an increase of 36% and 28%, respectively, compared to 2019.
The technology is mostly used for gaming, entertainment and social media, but as consumers and businesses test immersive experiences, a wide variety of applications may emerge. The Covid-19 pandemic has also inspired interest, with people experimenting with AR and VR technology to replicate in-person meetings in virtual settings. Facebook (American Plan) Is Launched a VR App which lets users (represented by customizable avatars) sit in a virtual conference room with coworkers, and this week announced plans to rent 10,000 people in Europe To create a “metaverse”.
Volograms wants to inspire AR and VR content creation with its app.
Other companies have also stepped in to meet the demand. UK-based Dimension, which has partnered with Microsoft (msft), produces 3D videos in his hi-tech studio, of which fashion shows To Sports events. 4d view, a French company, designs and sells its volumetric video capture technology to studios around the world.

But Vologram, which says it has raised €2.3 million ($2.7 million) in funding since it was founded in 2018, is one of the few volumetric captures available to everyday consumers. The Volu app is free, although the company says it plans to pay for “pro features.” Currently, Vologram’s main source of income still comes from its professional studio service.

Cathy Hackl, a tech futurist specializing in AR and VR, believes there is a strong demand for both “high-quality Hollywood content” produced by professionals and amateur content created on smartphones. But the latter will be instrumental in mass adoption of the technology, she says.

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“Giving people tools now so they can access [the technology] Creating this content on and off your phone is very powerful,” she tells Granthshala Business.

By breaking down the barriers to entry, Page hopes that Volu will empower “a new generation of creators” and transform communication as we know it.

“This is just the beginning,” he says. “Right now it’s an all in one app and you can create fun, engaging content to share with your friends and family. But we think this technology can be more easily integrated into headsets or [smart] glasses, so that it can be the next generation camera.”


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