The Weeknd says UN Goodwill Ambassadorship is a “profound honour”

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The star said he is “passionate about addressing world hunger and helping those in need”.

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The Weeknd described being named as a goodwill ambassador for the United Nations’ World Food Program as a “deepest honour.”

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The singer was given the new role at a ceremony in Los Angeles on Thursday (October 7) in recognition of her donations to relief efforts for Ethiopia, Lebanon and others.

in a statement made to Rolling stone, The Weeknd said: “It’s such a deep honor because it’s about having the opportunity to help an entire country and the millions of people around the world who suffer from extreme hunger.

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“Regardless of political lines and regions, we need to save lives for all people, no matter where they live or who they are. Because people are dying and I care about it. It’s about helping every single citizen of Ethiopia.” It is about those who need it, as well as people around the world who depend on food aid to survive, and I intend to do my best within the United Nations World Food Programme.

The Weeknd performs live in 2021. credits: dcp. for Rich Fury/Getty Images

He praised the “urgent and important work” being done by the World Food Program, saying he felt “passionate about addressing world hunger and helping those in need”. “Our partnership is an authentic extension of all our efforts and intentions to help those in need and end so much suffering,” he added.

In April, The Weeknd donated $1 million (£735k) to relief efforts in Ethiopia after conflict between the federal government and the regional government in the Tigre region displaced more than 1 million people. In 2020, he made several charitable donations, including $300,000 (£220k) to a relief fund for those affected by an explosion in Beirut.

“We are thrilled to welcome The Weeknd to the WFP family,” David Beasley, executive director of the United Nations World Food Programme, said in a statement. “Her compassion and commitment to helping the world’s most hungry is truly inspiring.

“Every night, 811 million people go to bed hungry, and another 270 million are heading towards starvation. This is absolutely not true and we have to speak and act today to save lives. We want everyone to join our movement to end hunger – it’s all on deck to avoid a global catastrophe.”

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Baron Seger, President and CEO of World Food Program USA, said Starr’s participation will “undoubtedly inspire the next generation of humanitarians in the fight that no man, woman or child goes to bed hungry.”

Meanwhile, the musician gave an update on his new album last week (October 6), stating that “a duet” was missing. [of] The characters who are the key to the narrative”. He expanded: “Some people who are near and dear to me, some people who inspired my life as a child, and some who inspire me now. There are more to come in the months to come.”

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