‘There’s a younger audience getting involved’: Sam Ryder says there’s been a ‘shift in attitude’ towards Eurovision in behind-the-scenes documentary – as fans hope he can end UK’s poor run

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Sam Ryder has said he feels there’s been a change in attitudes towards Eurovision in the UK due to the younger generation.

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The 32-year-old singer is the UK’s entry for the European competition this year, and hopes to buck the nation’s poor performance in recent years.

In a new behind-the-scenes video documenting Sam’s journey to Eurovision, the musician said: ‘The level of songwriting and performance, and musicianship – it keeps elevating every year.

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Shift: Sam Ryder has said he feels there’s been a change in attitudes towards Eurovision in the UK due to the younger generation

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‘That’s why I’m so excited for not just the distance future of Eurovision, but it’s immediate future, especially in the UK because I feel a shift in the attitude towards it.’

Explaining the shift, he said: ‘There’s a new younger audience getting involved through apps like TikTok. And I think it’s going to be incredible.

‘It’s going to become unstoppable. And I am really excited for the moment it starts to launch careers in the UK.’

Hopeful: The 32-year-old singer is the UK's entry for the European competition this year, and hopes to buck the nation's poor performance in recent years

Hopeful: The 32-year-old singer is the UK’s entry for the European competition this year, and hopes to buck the nation’s poor performance in recent years

'Elevating': In a new behind-the-scenes video documenting Sam's journey to Eurovision, the musician said: 'The level of songwriting and performance, and musicianship - it keeps elevating every year'

‘Elevating’: In a new behind-the-scenes video documenting Sam’s journey to Eurovision, the musician said: ‘The level of songwriting and performance, and musicianship – it keeps elevating every year’

Change in opinion: He said: 'That's why I'm so excited for not just the distance future of Eurovision, but it's immediate future, especially in the UK because I feel a shift in the attitude towards it'

Change in opinion: He said: ‘That’s why I’m so excited for not just the distance future of Eurovision, but it’s immediate future, especially in the UK because I feel a shift in the attitude towards it’

During the documentary, Sam described how it felt to keep his entry secret from the world, saying it was ‘pretty easy’.

He said: ‘It was pretty easy to keep the secret actually because I always tell myself if an opportunity comes along I never believe it’s happened until that moment actually happens and you’ve walked off stage.’

He concluded by saying that he was not overly concerned with doing well in the contest, and his priority was the music and enjoying the experience.

Tight-lipped: During the documentary, Sam described how it felt to keep his entry secret from the world, saying it was 'pretty easy'

Tight-lipped: During the documentary, Sam described how it felt to keep his entry secret from the world, saying it was ‘pretty easy’

Priorities: He concluded by saying that he was not overly concerned with doing well in the contest, and his priority was the music and enjoying the experience

Priorities: He concluded by saying that he was not overly concerned with doing well in the contest, and his priority was the music and enjoying the experience

‘I want to come home after May 14th and feel that I was singing with the same intention that I was singing with since I first fell in love with singing and it was a way of expressing joy and finishing happiness, and it means everything to me .

‘I hope that Eurovision is an extension of that journey I’m not looking for validation outside of that energy. And I’m excited for what the future holds, I want to keep singing my head off.’

Elsewhere, Sam admitted that he has stopped drinking alcohol ahead of his performance at Turin’s Pala Olimpico arena.

He told The Sun: ‘I know it might sound boring but there are a lot of fans in the UK and we all want to do the best job we possibly can.’

Sober: Sam (pictured with Rylan) admitted that he has stopped drinking alcohol ahead of his performance at Turin's Pala Olimpico arena

Sober: Sam (pictured with Rylan) admitted that he has stopped drinking alcohol ahead of his performance at Turin’s Pala Olimpico arena

Not worried about points: He said: 'I'm not looking for validation outside of that energy.  And I'm excited for what the future holds, I want to keep singing my head off'

Not worried about points: He said: ‘I’m not looking for validation outside of that energy. And I’m excited for what the future holds, I want to keep singing my head off’

Sam also revealed he almost had to pull out of the concert after having an accident on a scooter in Madrid which saw him hasten to hospital.

He explained that the brakes didn’t work on the bike and he careered downhill before colliding with a metal bollard, which hit him across the chest and neck.

‘If it had got my jaw, I wouldn’t be doing Eurovision because it would be wired shut. I was pretty lucky,’ he added.

It comes as his odds of winning the contest have been slashed by bookies as Saturday’s final approaches.

Looking good: It comes as his odds of winning the contest have been slashed by bookies as Saturday's final approaches

Looking good: It comes as his odds of winning the contest have been slashed by…

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Credit: www.dailymail.co.uk /

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