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In the latest move to curb screen time for young Chinese users, ByteDance Ltd., makers of the hit short-video mobile app TikTok, said it would restrict access to Douyin. Sugar version of the app, up to 40 minutes per day for users under the age of 14.

Douyin’s “youth mode,” which follows the imposition of new limits on young Chinese users’ access to online videogames, will restrict under-14s from using the app between 6 a.m. and 10 p.m. will be inaccessible to all users of the class. outside those hours.

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Douyin introduced some features starting in 2018, but on an optional basis. Douyin said on Saturday that the measures would apply to all users who are registered in their real names and are under the age of 14.

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It states that the necessary measures were designed to protect Young users from harmful content. In that vein, Douyin’s up to 40 minutes a day for younger users will serve to edit content such as science experiments, museum exhibitions and history lessons, the company said.

To aid in enforcement, Douin called on parents to register their children with their real names and ages.

New sanctions come as sugar The government wants to curb this The country’s largest internet companies accused him of antitrust, data-protection and labor regulations violations.

At the same time, the ruling Communist Party has increasingly molded itself as custodian of morals For the younger generation, stressing on the need to crack down on after-school learning and define it as a passion. unhealthy celebrity culture.

In June, Beijing revised its minor protection law, requiring digital-content providers to implement time-management tools, restricting certain features and limiting purchases to users under the age of 18.

Last month, China issued tough new measures aimed at curbing what officials described as youth videogame addiction limit play time Up to three hours a week for most of the year.

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Douyin’s primary domestic rival, Kuaishou TechnologyThe eponymous app began offering a similar—albeit optional—”Youth Mode” feature in 2019, which supplies pre-selected age-appropriate content and limits daily app usage between 6 a.m. and 10 p.m. The maximum limit is 40 minutes, backed by Kuaishou Chinese technology. Huge Tencent Holdings Ltd.

Tencent’s WeChat, China’s ubiquitous do-everything messaging chat service, also offers an optional “youth mode,” which blocks users from accessing certain games as well as the app’s payment function.

Douyin’s international counterpart TikTok last month published a series of measures aimed at addressing Privacy and security concerns Around younger users—for example by setting accounts for users under the age of 16 to private by default and allowing parents to guide their children’s use with a pairing function.