Triller parent company buys Tiki Barber’s live events firm Thuzio

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The parent company of TikTok rival Triller has bought Thujio, a live events company co-founded by former New York veteran Tiki Barber, The Post has learned.

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Terms of the deal were not disclosed, but Trillernet executives said it would expand the reach of their company, which includes Fight Club, a boxing and entertainment streamer co-founded by Snoop Dogg; and Verzuz, a live-streaming song Battle franchise co-founded by rappers Timbaland and Swizz Beatz.

TrillerNet’s ambitions are high as it plans to go public in the coming months, according to a source, who has put the company’s valuation at around $5 billion.

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“We set out to create the world’s largest platform for creators,” TrillerNet CEO Mahi da Silva told The Post. “Thuzio’s is known for some really major events. For example, a party they put together for the Super Bowl attracts a ton of celebrities. It’s an event to see and see.”

Thuzio, co-founded by former New York legend Tiki Barber, has been scooped up by TikTok rival Triller.
Getty Images

This is a major selling point for Triller, which is known for events such as Jake Paul’s pay-per-view fight against Ben Askren, featuring performances from the likes of Justin Bieber and The Black Keys, or its recent fight. Evander Holyfield vs Vitor Belfort.

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Founded in 2012, Thuzio is an influential marketplace that gives corporate clients who spend $30,000 to subscribe to the company the opportunity to hang out with celebrities in sports, music and entertainment. It includes VIP events and cooking demonstrations with NFL great Lawrence Taylor, Joe Montana, “Dallas Buyers Club” actor Matthew McConaughey, as well as celebrity chef Josh Capone.

Jake Paul and Ben Askren face off in their cruiserweight bout during Triller Fight Club at Mercedes-Benz Stadium on April 17, 2021 in Atlanta, Georgia.
Triller’s Fight Club features star-studded pay-per-view events, which include a bout between Jake Paul and Ben Askren.
Trailer. Getty Images for
Former MMA star Vitor Belfort defends against former heavyweight champion Evander Holyfield during a boxing bout on Saturday, September 11, 2021 in Hollywood, Fla.
Triller Networks is looking to expand its reach beyond fight and music by including Thujio’s celeb-focused live events and programming.
AP

“Imagine asking a customer: Would you like to go to a Giants game or hang out with a Giants legend?” Said ex-running back Barber, who helped launch Thuzio. “The offer made it easier for us to sell.”

But when the pandemic hit, Thuzio’s in-person event business disappeared overnight. According to CEO Jared Augustine, the company was forced to switch to a “virtual arena” and the team found ways to take their business online, offering conversations and master class videos for customers, focusing less on games and more. Brought in celebrities from other industries.

“We decided to really dive in and be the best virtual event company,” Augustine said, noting that the Heirs business has seen the highest growth ever — 100 percent — this year.

Mahi de Silva, CEO of Triller
TrillerNet CEO Mahi da Silva has recently been acquiring companies such as Verzuz and Thuzio, as the firm goes public.
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Thuzio CEO Jared Augustine
ThuJio CEO Jared Augustine, along with Tiki Barber, will join Triller under the terms of the acquisition.

Augustine said strong growth, which is expected to continue at the same clip over the next few years, brought Triller to the table in March.

Under the deal with Triller, both Augustine and Barber, who co-founded the company with Mark Gerson, would remain at the company. This will make Thuzio’s programs available to the general public, not just corporate clients. The firm will also work with Triller to monetize thousands of hours of filmed talks and master classes.

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