Tumblr boss explains why porn on the internet has fundamentally changed

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The head of Tumblr has said that the Internet has fundamentally changed its stance on pornography.

Matt Mullenweg, chief executive officer of Tumblr’s parent company Automattic, said that “the casually porn-friendly era of the early Internet is currently impossible” as he sought to explain why Tumblr and other sites were never freely available to adults. Will not go back to the material.

Tumblr was once known for its laid-back attitude towards pornography, which helped make it one of the most popular sites on the Internet. But in 2018, new owner Verizon banned such content, introducing restrictive rules keeping it off the platform.

Since then, many users have asked the site to revert to the rules it had in its earlier days. But despite a new owner and other changes at Tumblr, Mr. Mullenweg said he won’t be able to set those rules even if he wants to.

“There can’t be any modern internet service rules in 2022 that Tumblr did in 2007,” he said. He said he was “personally extremely moderate” in what should be available on the site, and that he agreed with Tumblr’s old policy of “go nuts, show nuts,” but that it would now be impossible to set up.

He pointed to a range of difficulties: financial companies refusing to process payments on adult websites, app platforms such as Apple’s App Store that restrict what content is available, consent and people depicted in pornography. The rules confirm the age of, and the inability to get such companies invested.

That said, taking these rules together would make it impossible for Tumblr to revert to its old rules. He also suggested that it would be impossible to launch any other site that had the same permissive approach as the older version of Tumblr.

“If you want to start an adult social network in 2022, all you need to do is web on iOS and sideload on Android, take payments in crypto, a way to convert crypto to fiat without blocking it for business operations. The way would be, put a ton of work into age and identity verification and compliance so you don’t go to jail, protect all that identity information so you don’t deceive your users, and make a ton of money,” Mr Mullenweg wrote.

He estimated that such a business would need to make at least $7 million each year for every million daily active users in order to be able to fund such a plan.

Mr Mullenweg, however, said he hopes “a dedicated service or company has been launched that will replace what people find with porn on Tumblr”. He called on users to “attempt to change the regime” instead of attacking companies for “adhering to legal and business realities” that make it so difficult.

Credit: www.independent.co.uk /

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