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Unilever CEO Alan Jopp confirmed the consumer goods giant’s sustainability agenda on Tuesday, saying it “won’t back down” despite “anti-sustainability” and “anti-voke” backlash.

Speaking during Tuesday’s panel at the 2022 Clinton Global Initiative meeting in New York, the chief executive called the “anti-sustainability” and “anti-voke” backlash “incredibly dangerous to the world.” He also argued that saying “we have a climate emergency” is starting to become unpopular.

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“The first thing Unilever will do is that we will not back down from this agenda, despite these populist accusations,” he said.

“There are many commitments out there but not many plans,” he said. Unilever unveiled climate transition action plan In March 2021, the company announced a goal to reduce its greenhouse gas emissions to zero by 2030 and its “value chain” to zero-zero by 2039.

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Jopp said the consumer goods giant put its sustainability plan up to a shareholder vote, in which it “squeaked through 99.6% shareholder support.” He credited BlackRock for spearheading the endorsement and described the investment firm as “one of the finest commentators on sustainability and what companies should be doing”.

BlackRock, headed by Larry Fink, has become a leader in environmental, social and governance (ESG) and is inspiring other companies to take on such an agenda in a commitment to the cause of decarbonisation, sustainability and social justice.

Fink & Sustainability Energy for All CEO Damilola Ogunbiyi also participated in the panel, which was hosted by former President Bill Clinton.

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During the panel, Jopp also appeared to be calling for more consistent reporting of sustainability metrics. He had earlier voiced support for standardized and mandated ESG reporting metrics in a September 2020 tweet.

“We are continually reporting financial metrics around the world, but we are now in great danger of fragmenting the reporting of non-financial metrics,” he said at the panel, a separate initiative by the US Securities and Exchange Commission, A Global Sustainability Board and others.

On consistent ESG reporting metrics “we need to go a little slower to move faster”, he argued.