Unsold beer meant for World Cup will be sent to winning country, says Budweiser

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Beer-obsessed World Cup fans may have something to cheer about yet — provided their team comes out on top.

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Just two days before the start of the FIFA World Cup, host nation Qatar banned alcohol in the eight stadiums hosting the matches. The decision was not the most popular among visiting fans, to say the least. This left Budweiser with a mountain of beer and no fans to buy it.

It didn’t take long for the beer maker to come up with a solution – Budweiser tweeted on Saturday that it would send cases of beer it was supposed to sell during the tournament to whichever country won the World Cup.

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Along with a picture showing a warehouse full of Budweiser beer, the brand wrote “New day, new tweet. The winning country gets the buds.

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Anheuser-Busch InBev, the parent company of Budweiser, has said plan to bring “Celebrations from the FIFA World Cup stadiums for the fans of the winning country”, in a statement.

“We will host the final championship ceremony for the winning country. Because for the fans of the winners they have taken over the world. More details will be shared as we get closer to the final,” said the spokesperson. The World Cup tournament ends on December 18. Happening.

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Qatar, a conservative Muslim country that strictly controls alcohol, initially planned to allow the sale of beer during the World Cup. Stadiums were being allowed to finish three hours before kickoff and one hour after the whistle.

When they unexpectedly backtracked on that decision, Budweiser tweeted, “This is weird,” though the post was quickly deleted. Since 1986, parent company AB InBev has paid hundreds of millions of dollars during each World Cup for the exclusive right to sell beer at the prestigious tournament.

This year’s sponsorship cost US$112 million, yahoo sports informed of. The company plans to ask FIFA for a $71 million discount on its next World Cup deal Sun.

The Associated Press reported that champagne, wine, whiskey and other liquors would still be served in luxury hospitality areas of the stadiums. Outside of those venues, beer is generally the only alcohol sold to regular ticket holders.

A spokesperson for AB-InBev said in a previous statement, “As a FIFA partner for more than three decades, we look forward to activating FIFA World Cup campaigns around the world to celebrate football with our consumers ” “Due to circumstances beyond our control some of the planned stadium activities cannot proceed.”

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Source: globalnews.ca

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