Virgin Media O2 launches first joint product in bid to take on BT

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irgin Media O2 launched its first combined product since the £31bn merger of the two companies earlier this year to take on BT.

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Customers of both the brands can expect their monthly mobile data allowance to double, while the broadband speed will be upgraded to the next available level for free.

The firm is hoping that its VoLTE offering will attract new customers who may only have one service but not the other, as well as those who are not currently using it.

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Bill payers who link their two accounts together from Monday will also have roaming in 75 countries – usually £4.99 per day – access to WiFi pods for better broadband coverage around the home, and newly connected devices with a pay monthly plan. of money.

We want to provide great connectivity at a great price to many and many people, and we’re trying to attract new customers, and you know, BT has more than anyone else when it comes to broadband. have more customers, so in that regard we’ll be trying to attract a lot of them

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Jeff Dodds, chief operating officer of Virgin Media O2, told PA news agency, “There are a lot of people who either got both or got one today, and so you unlock a huge amount of value for very little effort. Huh.”

“BT, they are the current operators in the UK, and so have spent most of their lives trying to stay away from the competition as they are the largest broadband provider in the UK.

“We have always been a challenging brand, for all Virgin businesses, so when we were Virgin Media, and now as Virgin Media O2, where we have even more assets available.

“We want to provide great connectivity at a great price to many and many people, and we’re trying to attract new customers, and you know, BT has a lot more than anyone else when it comes to broadband. There are more customers than that, so in that regard we’ll try to attract a lot of them.”

The offer can be applied only if the names on both the accounts are same, however the mobile data boost will be extended to all SIMs under that name.

Billing will remain separate, Mr Dodds said, because the backend technology of the two systems is complex and expensive to bring together, while most customers have indicated they “really don’t mind” because fewer people use paper bills these days. and use apps instead.

He also suggested to the PA that the VoLTE was just the beginning of Virgin Media O2’s joint efforts, saying: “This is the beginning of our new offerings, not the end of it.”

Paolo Pescatore, independent analyst at PP Foresight, said this “may not be a game-changing move” but showed that “there is a strong pipeline of new products and services that have been deployed as a means of attracting users to rival networks.” will go”.

“It feels like a relatively simple offering and seamless sign up process that should resonate with customers,” he said.

“Ultimately, consumers want reliable and strong connections at an affordable cost. This in turn will help increase loyalty and reduce churn. “

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