“There’s no better way to do this music video than with Eiffel Tower Sync”
Kim Petras reveals the apocalyptic video for new single ‘Future Start Now’ — watch it below.
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It was released in August after its live premiere during Patras. Lollapalooza set In July, ‘Future Starts Now’ is the first single to be taken from their upcoming third album – which is currently untitled but “totally done” according to the singer.
Petras said of the track, “‘Future Start Now’ came from trying to live in the present rather than emphasizing about the future and all lost time, while the video is inspired by “going into the unknown, changing the world.” And is broken beneath you, and celebrating that change and the future after what felt like the end of the world.”
“I was very into this wonderful anime called ‘Japan Sync’ and, since I was so inspired by Europe when making my new music, I thought ‘there’s no better way to do this music video than be the Eiffel Tower sync’, ” He continued.
“When I think of Europe, the first thing I think of is the Eiffel Tower. It’s a metaphor for life: things are going to change whether you want them or not and you can either roll with it or not.” and take the best of it or let it overwhelm you,” Petras said. “The pandemic changed the world in bad ways but also in good ways. It’s about not letting life overwhelm you and having fun and The world is about celebrating – no matter what.”
Petras performed ‘Future Starts Now’ at the 2021 MTV VMAs.
The track is Petras’ first piece of new material since releasing the standalone single ‘Malibu’ in 2020, which he described as “a return to the colour, the feeling of being in love and the escapism pop I love the most”. . .