Black Friday is a shopping event that originated in America and is celebrated the day after Thanksgiving, marking the start of the holiday shopping season.
The phenomenon has now acquired global importance and is no longer confined to the US. Several e-commerce giants like Amazon now offer Black Friday to shoppers in India and across the globe to meet their festive season shopping needs.
Shopping websites now offer a variety of deals to their customers on Black Friday. These include discounts on a range of products ranging from electronics, smartphones, TVs, laptops, consoles, kitchen appliances, clothing, beauty and music.
Black Friday is falling on 26 November this year. Here’s everything you need to know about it.
How did Black Friday start?
Black Friday gained significant popularity in America in the mid-2000s, when online shopping was still fairly nascent. The increased use of the web around the world resulted in a boom in online sales, which began to compete, and have now overtaken sales at physical stores.
Over the years, as traditional retailers officially embraced the holiday and hordes of shoppers flooded their stores, many parts of the world observed their own Black Friday holiday events as a result of the global shopping boom. to be done.
A study by Adobe Analytics found that global online spending is expected to reach $910bn (£674bn) this season, with holiday sales in the US between 1 November and 31 December accounting for $207bn (£153bn) , according to a release issued by Adobe on October 20.
Why is it called Black Friday?
During the 1960s, Philadelphia Police first began using the term “Black Friday” to refer to the day between Thanksgiving and an annual Army-Navy football game. Crowds of people would gather in the city that Friday and police would need to work for extended periods to cover groups and traffic.
It is said that vendors tried to change the name of the holiday to “Big Friday”, something that never caught on.
How big is it in the UK?
Traditionally, Boxing Day is considered the biggest shopping day of the year in the UK. However, several US-owned retailers such as Amazon began US-style Black Friday promotions in 2014, prompting more British retailers to embrace the concept, including John Lewis and Argos.
That year, police forces were called to stores across the UK to deal with crowd control issues, attacks, customer bullying and traffic issues.
Since then Black Friday has become a significant event in the UK. In 2016, total spending on online retail sites on Black Friday was $1.6bn (£1.23bn).
Is Black Friday celebrated in India?
In India, the whole concept of Black Friday is relatively new. The event sometimes coincides with the celebration of the country’s Hindu festivals.
The busiest times for shopping in India – and therefore the times when retailers offer the biggest discounts – are around the months of October and November. This is due to the Diwali festival, followed by regional festivals such as Durga Puja in the state of West Bengal, Ugadi and Pongal in the southern Indian states, and Ganeshotsav in the state of Maharashtra.
Thus, Black Friday comes in a fittingly festive window for shoppers across the country who are already looking for the best deals.
As in the UK, the growing number of e-commerce websites and large international retail shopping centers such as Amazon, Walmart, Alibaba and eBay have contributed to the popularity of Black Friday in the South Asian country.
India-based shopping platforms like Nykaa and Flipkart have also started offering sales on this day.
Is it advisable to shop on Black Friday in India?
According to a 2019 survey by financial services firm Finder.com, 58 percent of Indians think Black Friday shopping will bring them good value. According to the survey, 30 percent of shoppers say they are willing to queue up overnight to secure a Black Friday deal.
According to Finder.com, Amazon was the most sought-after e-commerce website in India. Another sought-after retailer for Black Friday mentioned by the financial services firm was video game digital distribution service Steam and Flipkart, Amazon’s rival in India.
As of now, Amazon India is promoting several Black Friday bargains on a range of electronic gadgets like Fitbit watches, headphones, projectors and laptops.
To avoid shipping delays due to the COVID-19 pandemic, the retail giant is offering more deals than ever before. That means customers can buy record-low prices on products from brands like Nike, Apple, HP and Sony right now.
Credit: www.independent.co.uk /