‘Where is the innovation that Apple is known for?’ iPhone 13 backlash begins as fans claim the new smartphone has no major improvements – with some saying co-founder Steve Jobs ‘would be disappointed’ 

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  • Many Apple fans have taken to social media to criticize the new iPhone 13 model
  • He said it hasn’t had any major improvements and it lacks the innovation that Apple is known for.
  • Some said the company’s late co-founder Steve Jobs must have been disappointed
  • iPhone 13 revealed yesterday, available in pink color and has extended battery life

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Apple once again launched its latest smartphone yesterday to much fanfare, but it appears the new iPhone 13 hasn’t gone down as far as the tech giant had hoped.

Many ‘iFans’ took to social media to blast the £779 model, saying it didn’t get any major improvements and lacked the innovation Apple is known for.

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Others said the late co-founder Steve Jobs would have been dismayed by the latest offering, saying it “didn’t do justice to his legacy”.

After months of anticipation, Apple finally revealed its new iPhone 13 during an annual product event, which was hosted live from its headquarters in Cupertino, Calif.

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It’s available in a new pink color that – as was rumored in the lead up to the launch – has an upgraded dual camera system, and has increased battery life compared to the iPhone 12.

But other than that, there’s nothing more to shout about than a few other subtle changes to improve performance and user experience. This is by no means a completely redesigned smartphone.

Meanwhile, Apple yesterday unveiled its most expensive smartphone offering, in the shape of the £1,049 iPhone 13 Pro Max, priced at $1,099 in the US, which comes with 1TB of storage.

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Apple once again launched its latest smartphone yesterday with much fanfare, but it appears the new iPhone 13 (pictured) hasn’t quite gone down as well as the tech giant would have hoped.

Many fans took to social media to blast the latest model, saying it hasn't had any major improvements and lacks the innovation that Apple is known for.  Others said the late co-founder Steve Jobs would have been dismayed by the latest offering, saying it 'didn't do justice to his legacy'

Many fans took to social media to blast the latest model, saying it hasn’t had any major improvements and lacks the innovation that Apple is known for. Others said the late co-founder Steve Jobs would have been dismayed by the latest offering, saying it ‘didn’t do justice to his legacy’

iPhone 13 vs. iPhone 12
iphone 13iphone 12
colour’sRed, Starlight, Midnight, Blue, Pinkred, blue, green, black, white and purple
Capacity 128GB, 256GB, 512GB64GB, 128GB, 256GB
Shape 5.78 x 2.82 x 0.30 inches5.78 x 2.82 x 0.29 inches
weight 173 grams162 grams
Display 6.1 inches6.1 inches
camera Dual 12MP Camera SystemDual 12MP Camera System

However, it is the lack of an upgrade from the standard iPhone 12 to the new iPhone 13 model, which customers have considered the exception, with many saying they were ‘not impressed’ and suggesting that Apple had lost its way.

A Twitter user, Priyanka Sarin, wrote: ‘Seriously where is the innovation Apple is known for? Changing camera position?

This is not doing justice to the legacy left by #SteveJobs.

Nidhi Shankar said: ‘Steve Jobs would have hated the iPhone 13. Was just saying.

Others on Twitter complained about the lack of innovation, while one user Andre Munford wrote: ‘Not impressed with the iPhone 13.

Apple has lost its way of creativity after the death of Steve Jobs and Johnny (sic) Ives [the firm’s former chief design officer] Apple left.

‘Apple lags behind Android when it comes to phones.’

Another fan said that the iPhone 13 was ‘just an overclocked iPhone 12 with a camera upgrade!’

Others on Twitter complained about the lack of innovation, while one user Andre Munford wrote: 'Not impressed with the iPhone 13'

Others on Twitter complained about the lack of innovation, while one user Andre Munford wrote: ‘Not impressed with the iPhone 13’

The reaction may be somewhat of a surprise for Apple CEO Tim Cook, who said at the launch event that ‘these are the best iPhones we’ve ever made’, describing Apple’s work as “the best way to enrich people”. Keeping in mind to design ‘good products and services’.

The 6.1-inch smartphone keeps the sleek design and ceramic front shield like its predecessor, but now boasts a diagonal camera lens design thanks to the new dual system.

The camera system captures 47 percent more light in a scene and includes sensor shift stabilization that helps counterbalance any movement within the camera to take focused shots.

The latest and one of the many iPhone 13 rumours, said that the smartphone will launch in a new pink color that users can buy – the new shade is also available for the iPhone 13 mini.

Customers can also buy the iPhone 13 in blue, ‘Midnight’, ‘Starlight’ and product red colours.

The biggest upgrade, however, is the increase in battery life: the iPhone 13 offers 2.5 hours more than the iPhone 12 and the iPhone mini gets 1.5 hours of extra power.

The latest and one of the many iPhone 13 rumors said that the smartphone will launch in a new pink color that users can buy – it is also available for the iPhone 13 mini.

The latest and one of the many iPhone 13 rumors said that the smartphone will launch in a new pink color that users can buy – it is also available for the iPhone 13 mini.

Apple hosted an online event for the second time in 2020 since the worldwide coronavirus pandemic.

But the virus hasn’t stopped the tech giant from sharing its latest and greatest products with the world.

Yesterday, Cook went through a cleverly produced video to launch the new iPhone, giving some indications of the troubles his company was facing, including a policy reversal, a spyware attack, and legal tussles.

From an empty, dark auditorium, the company’s CEO gazed at some of Silicon Valley’s other devices, such as the upgraded cameras, brighter screens, and new features for the iPad.

The new iPhone 13 isn’t a completely redesigned Apple smartphone, but it includes subtle changes that improve performance and user experience.

The latest device is also powered by Apple's new A15 Bionic chip, includes up to 50 percent faster CPU than the competition in the iPhone 13, along with up to 30 percent faster graphics

The latest device is also powered by Apple’s new A15 Bionic chip, includes up to 50 percent faster CPU than the competition in the iPhone 13, along with up to 30 percent faster graphics

The iPhone 13 Mini (right) costs $699 and the iPhone 13 (left) costs $799 .  Is

The iPhone 13 Mini (right) costs $699 and the iPhone 13 (left) costs $799 . Is

Apple unveils $329 iPad

Apple’s event began with the unveiling of a new iPad that’s three times more powerful than a Chromebook and six times more powerful than an Android tablet.

iPad…

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