For our skinny jeans came First Gen Z. Then our side hairs. And now, youth have understood blonde locks Dunzo,
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Last week, some sassy gals on TikTok declared blonde hair “chewy” — or in millennials, Gen X or boomer parlance, pretty unhip.
But can locks of light really be “over”? Thanks to an epidemic forcing women to see their true colors after salons closed — and a horde of celebrities reaching for the dark dye — the breezy bright shade is taking a backseat to the bold brunette.
“Seeing all the changes on TikTok really made me decide,” Morgan Rosztoxy, 24, told the Post of her dramatic makeover. “I live in San Diego and everyone here is blonde so I’m excited to stand out in the crowd.”
In fact, Rostoczi, who works in aesthetic dermatology sales, said she’s noticed a change in the way men react to her dark hair.
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“I’ve noticed a few more flirty gestures,” she said, adding that her boyfriend was surprised by the change and “had no words for a while but loves it now.”
“I’m 6 feet tall so I usually get a lot of attention anyway, but at work I think it’s because they think I’m someone new. People who have been a client for a while are Think I’m a different person when they come.
Although, “blond men have a certain way of getting what they want,” she said, “I’m excited for low-maintenance, low-cost, and healthy hair.”
So yes, blondes can have more fun, but brunettes? They are calm.
Take 23-year-old Margot Zamet, who earlier this year decided to darken her honey-hued hair after growing out her roots.
The assistant editor for Sports Illustrated Swimsuits — no stranger to being surrounded by blondes — said going darker has improved her life.
“I have prepared my wardrobe. I buy better quality pieces and wear the same thing more often,” Zamet told The Post, adding that getting back to my natural color “feels right.” “It’s more comfortable, and it feels chic somehow.”
Zamet’s inspiration was model Hailey Bieber, who has traded her highlighted blonde for a softer brown — and a simple, sleek red carpet style. Gigi Hadid also recently muted her Malibu Barbie tresses to a warm, chestnut hue, and “Little Women” star Florence Pugh not only chopped off her blonde hair, but dyed them dark brown.
“Right now it’s definitely a trend to go deep,” Celebrity Colorist Jenna Perry — Bella Hadid and Emily Ratajkowski — the brains behind the most babe-delicious brunettes of the moment — told The Post. “We’re seeing many women come in and ask to be their natural complexion or a darker version of themselves.”
Perry, who recently took on iconic New York blonde Chlo Sevigny brunette for a movie role and is behind Zamet’s transformation, said clients are definitely inspired by celebs’ dark complexions — and can create looks with low maintenance. has an interest in.
“Every complexion takes maintenance but blondes are a little more upkeep. With a brunette, they can stretch their time between appointments a little longer,” Perry said.
She was the inspiration for Liz Logan, who called her bright blonde a sayonara in favor of gray hair and bump la “50 Shades” star Dakota Johnson.
“I wanted to go dark,” Logan, 25, told The Post. “I was getting sick of it. I kept over-highlighting my hair so that by the end of my run, it was a solid root-to-tip blonde. It didn’t even get highlighted.”
The change has been so drastic that the Long Island-based campaigner said some friends and family didn’t recognize her by Chocolate Trace.
“I see that a lot of my friends don’t like solid blonde anymore. They still like highlights and face frames, so they’ve cut it down a lot,” said Logan, who is single.
Perry said that many of her clients are coming in with pictures of Bieber as well as pictures of Bella Hadid, which means she has something to talk about by going too dark.
“Some people bring out photos that are too dark for their skin tone,” Perry said. To avoid “brunette regret,” discuss your plan with your colorist, who will be able to advise on the best shade for your look.
But ultimately, Perry said mild tensions aren’t going anywhere.
“I think blonde hair is a classic, and I don’t know why we’re paying so much attention to what Gen Z is saying.”