Will this be the biggest Black Friday ever? Stores are hoping for record hauls as bargain-hunters rush for deals amid Christmas shortages fear

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  • About 45 percent of us will shop on the High Street or online for this year’s event
  • Estimates of spending vary, with one study putting the figure at £9 billion. Is placed
  • People have been encouraged to shop early amid warnings of shortages

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Desperate stores are hoping for a shot in the arm tomorrow as record numbers prepare to look for Black Friday bargains.

According to research, about 45 percent of us intend to shop on the High Street or online for this year’s event – a huge increase of 38 percent last year.

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At the same time, 80 percent say that they expect to hand over more cash than in 2020.

Estimates of spending vary, with one study suggesting the figure is £9 billion and another suggesting it will reach a record £12 billion.

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Desperate stores are hoping for a shot in the arm tomorrow as record numbers prepare to look for Black Friday bargains

People have been encouraged to shop early amid warnings of shortages on shelves ahead of Christmas.

Power giant AO World and trade bodies this week confirmed problems with stocks linked to long-standing difficulties with container shipments and congestion at ports.

And yesterday it was claimed that global supply chain issues meant some Christmas waves could ‘disappear from supermarket shelves’.

Accountancy firm EY, which surveyed shoppers, said: ‘Interest in Black Friday is significantly higher than last year.

‘Reports of supply chain challenges and product shortages seem to encourage consumers to purchase further.’

The firm’s Sylvia Rindon said: ‘Our survey shows that spending appetite is out.’

Insurer Direct Line is forecasting a staggering £12 billion to spend on a staggering 30 million items on Black Friday.

The number of participating buyers is 17 million and the average spend is £700. Black Friday has become primarily an online event in recent years.

According to research, about 45 percent of us intend to shop on the high street or online for this year's event – ​​a huge increase from 38 percent last year.

According to research, about 45 percent of us intend to shop on the High Street or online for this year’s event – ​​a huge increase from 38 percent last year.

However, analysts Springboard, which measures the number of shoppers on the street, expect an increase of about 20 percent tomorrow.

This comes after owners of nearly 50 top beverage firms wrote to Transportation Secretary Grant Shapps warning of the shortfall.

He added that without “immediate action” retailers face a “depth in delivery chaos”.

Miles Beale, chief executive of The Wine and Spirits Trade Association, which organized the letter, said: ‘We are already seeing major delays in wine and spirits delivery times, which are driving up costs and products available to UK consumers. limiting the range of.’

Food industry chiefs also warned that a smaller range of products may be available.

Shelves will not be empty, said Shane Brennan, the head of the Cold Chain Federation’s trade body, but that ‘all the extra’ people who join at Christmas may not be on offer because of the need to ‘simplify’ supply chains.

A government spokesman said: ‘The UK has a strong food supply chain and we do not expect any issues ensuring Christmas drinks are made.’

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