YouTube to remain on Roku in ‘multiyear’ deal after monthslong battle

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YouTube and Roku Inc. announced a multi-year agreement Wednesday to end a war that dragged on for months over allegations of anti-competitive conduct and a plan to strip the internet’s biggest video streaming service from millions of TV devices. threatened.

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“Roku and Google have agreed a multi-year extension for both YouTube and YouTube TV,” the companies said on Twitter. “This agreement represents a positive development for our shared customers, making both YouTube and YouTube TV available to all streamers on the Roku platform.”

YouTube owner Alphabet Inc’s Google and streaming platform Roku have publicly feuded since April over technical and financial terms for distributing YouTube’s flagship app and its YouTube TV service.

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Roku had protested against what was described as favoring YouTube in search results and inappropriate terms such as updating its hardware. YouTube described its efforts as consumer-friendly, and said that Roku was using its market power to strike a better deal.

YouTube owner Google had publicly feuded with Roku since April over technical and financial terms.
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Public battles over dividing distribution agreements and advertising revenue have become common in the broadcast and streaming video sectors.

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Roku removed the YouTube TV app from its channel store after the contract for that app expired. YouTube, which has more than 2 billion monthly users, threatened to pull its main app from Roku on Thursday when the deal for the service was about to expire.

Major apps like YouTube are being built into devices like Roku televisions and streaming media players, which are a major selling point for the hardware. And although its users can access YouTube services in other ways, the multi-year contract removes the threat to Roku’s business.

The Roku logo appears on the screen with the silhouette of a hand holding a TV remote in this photo illustration.
Major apps like YouTube are being built into devices like Roku televisions, which are a major selling point for the hardware.
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Roku said it had 56.4 million active accounts last month.

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